About Prism

A small web studio that cares about your business.

Prism is a design and development studio for NC small businesses that need more than a pretty homepage. We build fast, search-ready websites and support your content and social media so your online presence pulls in calls, messages, and bookings while you focus on running the business.

  • Custom builds, no templatesDesigned around your services, not a generic theme.
  • Search-ready from day oneStructure, copy, and schema tuned for local search.
  • Plain-language supportYou get clear explanations, not tech soup.

Built for owners who have better things to do than fight with their website.

Most owners are juggling jobs, scheduling, hiring, and a to-do list that never ends. The website always gets pushed to “later”, and the result is a slow, outdated site that doesn’t show up on Google or make it easy to contact you.

Prism handles the web side so you don't have to: modern design, performance, Search Engine Optimization (SEO), content, and social support focused on one thing—more good customers finding and trusting your business.

Performance

Fast, mobile-first builds. Clean code, smart image handling, and no plugin bloat slowing things down.

Findability

Search Engine Optimization (SEO) basics baked in from day one: structure, content, and local schema that Google actually understands.

Conversion

Clear services, proof, and calls-to-action so visitors know what you do and how to book you in under 10 seconds.

Presence

Consistent branding, social content, and simple automations that keep you visible without you living on your phone.

Who you're working with

No account managers, no mystery team on the other side of the country. You work directly with the person designing, building, and maintaining your site.

Kendra McVay

Owner · Designer & Developer

Full-stack developer and designer based in Troutman, NC. I've been developing sites and apps since 2020 and never stopped building; it is my passion. I started Prism to give local businesses modern, fast sites without the agency runaround or cookie-cutter templates. I believe that every local business deserves a unique website that reflects their brand, looks modern, and actually helps bring in customers.

A few quick things about me

  • I love metal and play guitar when I'm not building sites.

  • I almost always win in Mario Kart. Consider yourself warned.

  • I have a wonderful family who helped me get here, and I'm grateful every day.

A simple process, no agency circus

Clear steps, clear pricing, and a build that doesn't drag on for months.

  1. 1

    Discover

    Quick call and audit: where traffic comes from now, how your site performs, and what “winning” actually looks like for your business.

  2. 2

    Design

    Wireframes, page outlines, and a brand system for web + social so everything feels cohesive, not thrown together.

  3. 3

    Build

    Custom Next.js build, clean CSS modules, tracking and analytics wired in, and content tuned for real people and search.

  4. 4

    Grow

    Ongoing updates, SEO improvements, and social content options so your site keeps working instead of going stale.

Local roots, real reach

Prism is based in Troutman and works with businesses across the Lake Norman and greater Charlotte area—including Mooresville, Statesville, Huntersville, Cornelius, Davidson, Concord, Charlotte, Salisbury, and nearby towns. Registered NC LLC, built to support local businesses for the long haul.

TroutmanStatesvilleHuntersvilleCorneliusMooresvilleLake NormanConcordDavidsonSalisburyCharlotteEverywhere

Want to see what your site could be doing for you?

Send over your website and a bit about your business. I'll send over a website report and outline what I'd fix first, whether we work together or not.